Your whole life prepared you for THIS point. Prequel stage: Complete. Your era of Good Power awaits.
- Amy Gray
25 years as the personal wealth builder for the powerful put to use to help you.
What I learned in my quarter century creating more than $70,000,000 in wealth for a select handful of clients can make you rich – no matter how you define it. For that result, you must carefully apply what I learned about power and avoid the two most common traps that limit the creation of wealth from it. Together, we define and distill your most powerful Category of One and use it to offer deep relief the world needs now.
Your Category of One is where your unique and irreplaceable form of power finds it’s highest and best use at this moment in history.
Distilling this precise intersection and leveraging it with confidence, strength, and creativity will change your life. I know this from first-hand experience with extraordinary clients like:
- Apple Co-Founder Steve Wozniak
- TOMS Founder Blake Mycoskie
- Oprah’s Favorite Guest of All Time, Dr. Tererai Trent
- Best-selling author and lifecoach, Martha Beck
- Cybersecurity icon, the late Kevin Mitnick
- TED All-Star, model, Paralympian, actor, design muse for Alexander McQueen, and amputee prosthetic pioneer, Aimee Mullins
Let’s build wealth for you and those you care about. Our work together is simple – yet not easy. It is your investment in Future You after a lifetime of investing in the wealth, success, and joy of others. This is your era of Good Power.
Let’s begin.
We are in the midst of a full-scale reinvention of value and visibility
only the noticed will win.
Let's make that YOU.
Your decades of work are CRUCIAL receipts for your success — but if you are not noticed on social media: Your success is INVISIBLE and you are on a rapid slide into ‘has been’ status. (big gulp)
The good news? You can channel all the wisdom, accomplishment, accolades, bruised shins, and grit in the oyster experiences into something fabulous.
You can distill your Category of One and use that singular focus as your milkshakes to bring ’em to the yard.
(If you don’t get that reference, please ask Google or ChatGPT to tell you what I am referring to. I’ll wait.)
I’m here to help.
Let’s make the next steps you take MAGNIFICENT and MEMORABLE.
Let’s get you noticed so you can attract what you want MORE of what you want.
YOU ARE MY PEOPLE
The past six years have been a slip-and-slide of instability, doused with a firehose. You THOUGHT you were about to enter your ‘coasting’ years. Your ‘I finally MADE IT’ years.
The pandemic and all the change after that folded up your big fat plans, accordion-style, and the filling of “the way it used to be” squished out the sides.
You are:
- Tired of being tired.
- Done with being dismissed.
- Sick of being scared of what comes next.
- Ready to be bold, brave, and different.
- Willing to bet BIG on Future You.
LFG.
here’s the deal
STEP 1: We need to talk. Self-schedule your personal 1:1 session here: https://calendly.com/amy_a_gray/1to1-hour-together
It’s $595 and you’ll have a full hour to fill me in on your unique situation. I’ll listen closely and ask you lots of questions.
Yes, you do have to pay to have a direct conversation with me about you and your current situation.
- You will get some immediate candid and caring guidance on what I recommend. My guidance will be sales pitch free and useful.
- It will feel like a call with a deeply knowledgeable friend with 35 years of experience in how to attract attention and build wealth with it.
- Your investment will produce a bounty of recorded wisdom you can unpack for at least the next 3-6 months.
- I donate $50 of the session fee to the non-profit of your choice. I make the donation in YOUR HONOR. Everyone feels good. Win. Win. Win.
I invest an hour of my time and deep attention in you and you invest a few hundred dollars to tap the wisdom of someone hell-bent on helping you.
- I possess 35 years of expertise in creating wealth as a byproduct of capturing attention in a noisy, blood red ocean of competition.
- If you need that, you need me.
“You charge for an introductory conversation? That’s crazy. Bye!”
It’s not crazy – it’s necessary. I receive 10-15 connection requests each week and I’m a solo shop. My deep desire to help everyone left me frazzled and overbooked. I cannot tell you how many times I’ve heard some variation of “Wow! This conversation was so incredibly helpful. Thank you for going long and spending 30-45-60 minutes with me vs. the 10 min Hello! You just saved me a ton of time, money, and frustration.”
- I’d be thrilled for them – genuinely – AND struck with the realization I invested heavily in someone who had not met me half-way in the value equation.
- I gave away my most precious asset: TIME.
- I did it automatically, as a vestigial remnant – a reflex – from an earlier time in my life when my actual survival depended on paying close attention to someone else’s needs and dismissing my needs as insignificant.
As an adult, I’ve learned to structure all initial interactions as a “Match” — we each invest something of approximately equal value.
It operates as an intentional pause between the request for my time and my prior, automatic response built from fear of having actual boundaries.
Perhaps you’ve been in this scenario, too?
You may want to borrow my approach if you are:
- overrun with conversation requests,
- already attracting plenty of prospects and clients, and/or
- past the ‘I’ll talk to anyone, anytime, for any length of time’ era of building your business.
Matcher, Taker, Giver: Adam Grant's book changed my life
In my business, I structure my product and service offers as ‘matches.’
I provide a fair & equal offer where my customer and I benefit equally.
Then I watch to see what happens.
I observe with detachment and curiosity to see what the person’s behavior IS.
- If I’m dealing with a Matcher: I do what I say I’ll do and they do what they said they’d do. That’s it.
Easy. Clear. Fair. Representative of the majority of the population. It feels comfortable. - If I’m dealing with a Taker: I do what I say I’ll do…..and they do not.
They do SOME of it. They do none of it. I notice. I ask them to do what they said they’d do – giving them the benefit of the doubt. And then I watch again. If they again skirt their part of the deal, lie about it, ‘undo’ some of what they agreed to do – quietly, hoping I won’t notice: I notice. And I believe their actions, not their words.
They have clearly signalled: Taker. Time to gently and swiftly part ways. My tolerance for Takers is at a career low now that I’m in my 50’s. I have too much to do for those who exemplify ‘good power.’ Next. - If I’m dealing with a Giver: I do what I say I’ll do….and they do, too. I then do a bit extra, because I’m so excited they did their bit……and they do a bit extra, too.
We recognize each other as Givers and it’s a glorious thing. Two givers are absolute MAGIC. I adore operating with Givers because life is just so freakin’ fun. We are not keeping score. We are just looking out for one another and ways to help each other win. 10/10. Highly recommend.
I used to just fling the doors of giving open wide for EVERYONE to help themselves.
It made me feel ‘nice,’ ‘good,’ ‘helpful,’ and ‘kind.’ It also nearly wiped my business out completely. I’m not kidding.
I burned up 5-10 hours EVERY week in exploratory conversations with folks who weren’t in the tiny sliver of the population who could be a mutually rewarding client/provider relationship with my core service: Direct, paid speaking representation for those at the tipping point of celebrity speaking (already at the $25,000 average speaking fee and 3-5 inbound inquiries each month). I knew I could help those clients improve their ‘offer’ and begin attracting more plentiful and higher fee bookings — rising to $50,000 – $250,000 per speech over the next several years. My work was 100% on commission – so if I didn’t cultivate relationships with those who had this profile – my ‘portfolio’ of clients would not create wealth for my clients and my business.
Yet, what I know about how to position a thought leader to attract attention and lucrative paid speaking could help ALL speakers.
That led to the imbalance in the value equation:
- 100% of those inquiring could be helped by my expertise in a 1:1 videoconference or phone call.
- Only .01% of all speakers fit the profile of those who would make an interesting representation client for my core service.
The math was not math-ing. My mistake. I’ve learned a better way.
The willingness of an prospective client to demonstrate ‘matcher’ or ‘giver’ energy is the ultimate sorting hat.
Amy Gray, Founder, New Leaf, & Creator of 6-Step Category of One Theory
Not ready to schedule a conversation? No problem.
I share helpful, candid, irreverent insights
I share lots of free guidance, examples, and advice in ways that make my family cover their eyes and mutter under their breath “What is AMY DOING NOW???”
If you see my content on social media and think: I like her style and her knowledge, then you are going to get a full hour of that exact same goodness when we talk.