Wednesday to Friday, May 27-28-29, 2026
My Category of One process distills your unbeatable lane in the market - where your combination of paid expertise and personal obsession provide what your market is hungry for right now.
Meet in
Marblehead
A beautiful seaside village 40-60 minutes north of Boston.
Focus
Your Energy
Identify the ‘highest/best’ use of your expertise and time
Distill
and Execute
A clean slate + 2.5 days together + 6 months of community support
Hi. I'm Amy. I created the Category of One process.
Category of One Camp
This camp is a 2.5-day workshop unlike any you’ve attended.
It takes place in Marblehead MA, the next town over from the more famous Salem, MA and about 45 minutes from Boston’s Logan Airport.
You’ll participate in important work – work that begins in Marblehead Massachusetts and culminates, over the weeks and months that follow, to distill your Category of One. Your Category of One is your unbeatable lane. Your best and highest contribution to the world as it stands right now. It is your most lucrative and natural fit for your valuable contribution to the people who need what ONLY you can offer. Use the results to create products and services that profitably solve problems for yourself and others, to frame your crown jewel keynote speech, to inspire and focus your writing, and build your unforgettable legacy.
Your Category of One exists in the overlap between obsession, expertise, and what the world desperately wants. Only you can offer the combination found in your Category of One.
- It requires work. You aren’t a stranger to work. Take each lesson as it comes and apply yourself to the task at hand. No half-measures allowed. You want the outcome to be magnificent. So do I. Work is our investment in that outcome.
- It requires patience. You may be tempted to immediately jump to ‘I know what it is!’ when a great idea crosses your mind early in Camp. Don’t. The absolute BEST ideas will come from allowing each lesson and exercise to percolate. Resist the temptation to rush. Allow the golden threads of connection to form. After our in-person sessions are complete, you’ll need patience to see the full process through. You’ll have complimentary access, bi-weekly, for 60 min on ZOOM, for a total of 12 sessions, spread out over the six months immediately following Camp. These sessions offer live ‘office hours’ with me and other Category of One alums and current students to build community, share successes, ask questions, and keep momentum strong as you head to the finish line. By the end of Camp, you will have unearthed vital data about your credible expertise and gathered your personal obsessions and passionate interests. This information forms the foundation for the remainder of the process – which you complete back home, self-paced.
- It requires self-disclosure and candor. For the Category of One magic to work, you answer the session prompts honestly. Candidly. Without squashing down the ‘real’ answer in favor of playing it safe. It may be uncomfortable. It may be emotional. It may be awkward. Be willing to allow that. The setting is a small group where confidentiality and discretion are required. Lean into that.
- It requires action. The Camp is interactive. Participation is required. The Category of One process begins with the foundation in-person in this camp. It will continue to unfold in the weeks and months that follow – through the continuation of the action items once you return home. If your involvement ceases at the end of Camp, you will cheat yourself out of the culmination of your effort. Don’t. Commit to the completion of the process. It will be worth it.
- It requires focus. The in-person element requires your mind to be fully present, not just your body. Cellphones must be off and left in the adjacent room while we are in session. If anyone needs to reach you for a true emergency, they will call my husband, Alf Wilson, on his cellphone and he will interrupt Camp to get you. We are bombarded in our daily lives with texts, calls, emails, DM’s, likes – you name it. Not during Camp. I’m putting an iron wall around our group focus during the sessions. Check in with the outside world during breaks or meals.
What We'll Do
Day 1: Credible Expertise - Deep Dive
I’ll lead you through a unique exploration of what you’ve done, for pay, in an exercise I call The Problem Ladder®. You’ll look at the path you’ve taken with fresh eyes and a vantage point that showcases your work (or entrepreneurial endeavors) and decodes it into core audiences served and problems profitably solved. This activity is organic, focused, and fun – and forms the crucial foundation of our personal treasure hunt at Camp.
The Problem Ladder involves capturing and discussing what others have paid you to do and looks for patterns, both obvious and implied. This exercise reflects the ‘public’ face you typically present to the world – on your resume, your website, and your professional account(s) on social media – and takes it a step further by making you a Time Traveler with a very specific, and important, mission.
I’ll show you how to take the output of the Problem Ladder and use it to fuel the Chart Your Course® exercise at Camp (time permitting) or back home. These tools, in combination, create a surprising and unique vantage point for mapping your unique expertise development over time. They also offer a creative method for reconsidering the literal, direct problems you’ve expertly solved as a trail of breadcrumbs that lead you toward thought-provoking, ‘higher level’ applications of the solutions you’ve provided to previous customers or employers. These new applications can lead to surprising new markets for your expertise — often with larger and/or more premium earning potential.
More to be revealed at Camp……..
The Category of One Process® continues to evolve – Amy Gray and her business reserve the right to substitute or remove any/all specific tools and exercises at Camp without prior notice.
Day 2: Personal Obsessions for the WIN
Most people don’t consider their personal obsessions as essential to their work.
- If they aspire to average or slightly above, that is true.
- If they aspire to excellence and premium earnings: I know better.
To create the most brilliantly special, deeply powerful, premium products and services – you must identify the most promising areas of overlap between your obsessions and expertise. The more your work incorporates what makes you ‘tick,’ the more compelling and original it will be for your buyers — and the more naturally enjoyable and ‘effortless’ it will feel for YOU.
Obsessions, self-motivated curiosity, personal preferences, and your ‘flow’ state generators show up over and over in your life — but are often so close to you that you cannot easily spot them. Our efforts on Day 2 will use unusual prompts and reverse engineering to make them visible. These elements deliver nuance, mastery, depth and surprise to your Category of One. The exploration of your obsessions provides a ha’s and insights that make your Category of One extraordinary.
Important note: The work around your obsessions requires personal disclosure and reflection. The process can be challenging if you are a highly visible public figure and/or a deeply private person. Resist the urge to clam up or offer surface level answers to the exercises and prompts. What may at first appear to be unrelated to your work will make sense in the end. (If you aren’t comfortable talking about private matters in a small group setting, I recommend considering a private Category of One immersion with me, 1:1. Please inquire for more details.)
The Category of One Process® continues to evolve – Amy Gray and her business reserve the right to substitute or remove any/all specific tools and exercises at Camp without prior notice.
Day 3: HALF DAY - Ends at Noon / What do you want to attract - and what does the world need now?
You want to distill your Category of One to achieve specific outcomes – let’s make those outcomes and expectations visible.
- What would you like to attract?
- Why are these outcomes vitally important?
Then, we’ll step back and look at the ‘meta’ trends in the world- now and for the next 12 months. We’ll brainstorm together around what is happening on a global, national, regional, and local level that can add ‘wind’ to the sails of paid work…and consider what trends hinder it. I’ll share my insider knowledge on which evergreen topical areas enjoy consistent, high demand in the corporate-audience sector for paid speaking — the most lucrative market in the world. Then, you’ll contemplate how your unique blend of expertise and obsession might powerfully align with one or more those areas.
Finally, as an optional perk of attending Camp, you’ll be invited to a 1:1, 30 min session with me — before you head home. Spots are assigned in the order your Camp registration was received and will be identified on your Camp invoice. In that session, we’ll discuss where you are in your baseline inventory, consider what your biggest impediment to progress and implementation will be once you return home, and create a simple way to dissolve it.
You’ll depart Camp with:
- a baseline in current market trend knowledge,
- your personal obsession inventory – which you will continue to deepen and distill,
- a clever catalog for your lifetime of credible expertise – and a process for reverse-engineering it to arrive at your most lucrative and impactful Category of One position,
- the materials you completed on-site (after photos are taken to document them for the Camp archives), and
- The Category of One Milestone Map® for taking your baseline data and cultivating it to refine YOUR Category of One concept over the coming weeks and months.
The Category of One Process® continues to evolve – Amy Gray and her business reserve the right to substitute or remove any/all specific tools and exercises at Camp without prior notice.
CAMP is the “diy version” OF MY PREMIUM Category of One process®
Success requires being seen as the stand out option in a sea of sameness. That position attracts attention and opportunities. To create that position, and channel your energy and time into it’s most productive and impactful lane – you must focus on your Category of One. This singular, gorgeous focus serves as a clarion call to those desperately looking for what only you can provide. The Category of One Process® distills your best combination of obsession, expertise, and market need – so you can laser focus your energy where they overlap. You signal confidence & clarity to your ‘best fit’ market — and that fuels interest, energy and income.
My signature Category of One Immersion® is a premium fee, deep dive, done 1:1 over 2 full-days, with one day of rest in between. I take the raw materials excavated from those two full days and intensively analyze and curate the results to build your customized Category of One position and recommendations. The full, “done for you,” premium version of the Category of One Process® ranges from $25,000 USD plus my travel to your home or office location, to a $50,000 USD to $150,000 USD++ bespoke Category of One Process® conducted in transit, for maximum efficiency, via luxury transport, or in an extraordinary setting. Please inquire for more details.
At Camp, I condense essence of the Category of One into DIY Form and you do the work.
We begin the process in-person, to kick start your efforts and form the baseline, and you finish that work, self-paced, back home in the weeks and months that follow.
I created the Category of One Process® after recognizing some crucial patterns in my work with celebrity and rising celebrity clients over the past twenty-five years. Those who achieved multi-millionaire status, annually, with their paid speaking — after starting at essentially ZERO when we began working together — shared some essential qualities. Each was an indisputable, credible expert in their chosen field — but the ones who moved from ‘solid’ to ‘superstar’ and commanded premium fees for their work benefited from a few other essential elements in their offerings. The Category of One Process® makes those elements visible, practical and actionable.
The process guides participants through what makes them uniquely valuable in the world today — and leverages it to focus their energy on it’s ‘highest/best’ use to provide irreplaceable relief in the market.
ready to register?
You are making an investment in Future You. You are setting aside 2.5 days, distraction free, to focus on yourself and your unique ability to create wealth for yourself and others. We’ll make the absolute most of it. Together. Drop me a line at: CAMP@NewLeafSpeakers.com – I’ll send you a link to the Camp registration page. Once payment is received in full, and you’ve received your written confirmation from me via email, your spot is confirmed.
I look forward to meeting you at Camp and welcoming you to the Category of One Community.®
-Amy
Schedule
Day 1 and Day 2 have identical schedules:
8-9am Breakfast at venue
9-10:30am Session 1
10:30-10:45am Break
10:45-12pm Session 2
12-1:30pm Lunch nearby
1:30-3pm Session 3
3-3:30pm Break
3:30-5pm Session 4
Day 3 schedule:
8-9am Breakfast at venue
9-10:30am Session 1
10:30-10:45am Break
10:45-12pm Session 2
12pm Lunches to go will be provided / Camp is officially over and attendees are free to depart
12:30pm
Optional 1:1 sessions begin with Amy Gray, 30 min each, assigned in order of registration for Camp
12:30-1pm: Attendee 1 (FILLED)
1:15-1:45pm: Attendee 2
2:00-2:30pm: Attendee 3
Tuition $14,995 USD
Full payment must be made when registering. Attendance is limited to a maximum of three (3) participants, plus the instructor, to ensure interaction and attention. This event is 100% confirmed and will take place whether we have 1 person (already confirmed for May!) or sell out at 3. Limit of one (1) attendee per organization and/or household per Camp.
Included in tuition:
- 2.5 days of in-person instruction by Amy Gray
- 3 breakfasts, 3 lunches, 2 dinners – including all taxes and gratuities. I got you! Please alert me to any dietary requirements or preferences and I’ll ensure we accommodate you.
- Optional social activity at a special venue in Marblehead – for mocktail or cocktail and light bites – on the evening of Day 2, 6-7p
- Optional 30 min on-site 1:1 session with Amy in the afternoon on the final day of Camp. Your session time will be assigned in the order your registration payment is received and will be listed on the invoice.
Offered free of charge, as a way to fuel momentum and increase the likelihood of completion on your Category of One Process®:
Access to 12, Bi-weekly, hour-long, sessions on ZOOM with members of the Category of One Community®– to be held over the six months following your Camp dates. You’ll continue to work on your Category of One Process® once you leave the in-person sessions of Camp. Come to the ZOOM sessions with updates on your progress, questions about how to complete the steps in refining your Category of One, and/or spend time doing further work on the process while we are together. All ZOOMS will be audio/video recorded and uploaded Amy Gray’s confidential archives. An AI tool may be utilized during these sessions, at the sole discretion of Amy Gray, to provide summary notes for the participating attendees of that session only. Exact time and date for these sessions to be announced at Camp.
Not included:
- Attendee travel and lodging costs. Participants must book their own lodging and transportation. Recommended Airbnbs are located within 15-20 min walking distance, maximum, of the workshop location which is near the Barnacle Restaurant in Marblehead MA.
Click on the bold text for the links:
Airbnb ideas: Marblehead’s options as of today (March 24th, 2026) https://www.airbnb.com/wishlists/1926228940 and subject to change quickly, since Airbnb’s here rent QUICKLY. Don’t delay!
Harbor Light Inn (located within 10 min. walking distance of Camp)
The Hotel Marblehead (car needed to get to/from Camp, 5 min ride, or 30 min walk).
Salem Massachusetts is another option for lodging – and a car would be needed to get to/from Camp (15 min drive each way). Let me know if you’d like lodging recommendations for Salem, I’m happy to help. - Airport transfers. You can easily catch an UBER from Logan Airport and the ride takes approximately 40 minutes outside of ‘rush hour). If you arrive between 3:30-6:30pm on a weekday, the ride could take 90 minutes due to commuter traffic heading out of Boston. When departing for the Airport, allow 40 minutes outside of rush hour. Between 6am – 8am or 3:30 – 6:30pm, allow 90 minutes. I recommend checking with the airline the day prior to your departure to find out how many hours ahead of your departure you should arrive at the airport, especially if the TSA continues to experience significant understaffing.
- Amtrak: There is Amtrak train service into South Station in Boston from many points along the Eastern seaboard. I love taking the train. I wouldn’t recommend taking the commuter rail to Salem or Swampscott since it doesn’t connect to Amtrak service and is therefore very inefficient. I recommend that you UBER from South Station to Marblehead, approximately $70-80 plus tip, one-way, and arrange a return from Phil Padulsky (see below).
- If you’d like to book your airport transfers well ahead of time, I highly recommend texting my local ‘go-to’ Phil Padulsky. He charges $60 USD plus tip, cash, each way to/from Logan to/from Marblehead. Very reliable, cheerful and polite. Plus, he has a wonderful Boston accent and looks a bit like (younger) Michael Douglas. He can be reached at 617.240.3160 (personal cell, Eastern US timezone). Tell him Amy Gray sent ya! This is not a great option if you are unsure of your schedule in advance or want to make spur of the moment changes to your travel plans — in that case, I’d recommend booking an UBER or renting a car.
- Parking: Free, public parking is generally available on the residential streets near Camp, but Camp itself does not have on-site parking. Please allow yourself extra time (10-15 min) to find parking and walk to the Camp venue if you are self-driving.
Alf Wilson & Amy Gray, Owners, New Leaf
Hi! We're Alf and Amy - the owners of New Leaf.
We’re the dynamic, married duo behind Category of One Camp. Amy will be leading the workshop, and Alf will offer attendee support. Together, we’ll ensure you have a fabulous experience during your participation in Camp. Alf is a former educator with extensive teaching experience in public and private schools in Massachusetts. He’s a dual British / American citizen, active soccer player, enthusiastic birder, and hobbyist climber. Amy is originally from Maine, and founded New Leaf in 2001 at the request of a man who spent 3 years on the FBI’s Most Wanted list. For the extraordinary back story – head here. For additional details on Amy’s client work for luminaries, icons, and best-selling authors as a personal speaker’s agent since 2001, head here. We look forward to greeting you at Camp.
A cozy private residence is our setting for Camp.
The setting
We’ll meet in this cozy, bright livingroom – designed for our small group’s maximum interaction and comfort.
Gather around.
Fresh air breaks
Pull up an Adirondack and get to know your fellow campers.
Camp takes place in a residence located in the center of this photo.
Marblehead is gorgeous.
We often joke that Marblehead is a fairytale village….because it feels like that here. We’ve lived in Marblehead since 2012 and adore its history, walkability, quaint shops and views of the ocean. Come a few days early or stay a few days afterward. You’ll fall in love with this place.
The most successful speakers I've worked with share this
Each one offered a laser focus on their unique Category of One in their speaking and it ALWAYS included a major element of personal obsession. Your Category of One will combine obsession with credible expertise and market need. All three elements are required, with obsession holding highest importance.
The less fun, but very important, details
Please read carefully to ensure you are aware of this information prior to registration for Camp.
Camp is a fantastic investment in Future You, your focused clarity, and guidance for toward personalized wealth creation. It is an intentionally space limited experience to ensure lots of personal attention. We commit to hosting Camp as soon as one (1) person registers, make non-refundable financial commitments, and turn away all activities that would conflict with Camp. Your attendance at Camp is a vital part of the in-person experience and your tuition is an integral part of our family’s income. All tuition due for your full registration at Camp is deemed fully earned as of the date of cancellation. Any balances due on your tuition, as of the date of cancellation, if any, must be paid in full. If the balance is not paid in full, all monies we have received at the time of cancellation will be forfeited as a cancellation fee. We don’t want that situation to apply — we want to give you the greatest value for your investment.
Waiver and Release of Liability:
All Camp participants must sign a waiver and release of liability provided by the owner of the Camp venue. This document will be provided upon receipt of your fully paid registration and must be received prior to the start of Camp. Failure to sign and return the waiver prior to the commencement of Camp will result in forfeiture of your tuition. Arrrghhh! No one wants that. This waiver is an essential document, so please be sure this requirement is completed prior to arrival at Camp.
Transfer of a Fully Paid Registration: Your best option if you must cancel.
If you have paid your full tuition balance for Camp, and you wish to transfer your registration to someone else of your choice:
Please provide us with the new attendee’s name and contact details no later than three (3) days prior to Camp, and ensure that this new attendee returns their signed venue waiver (see above) no later than the day prior to Camp. Once complete, all your paid in tuition will be applied to the new attendee’s registration. Easy breezy!
Replacement Attendee:
We turn away registrations once Camp is full — and while we do start a wait list in case spots open up, lost registrations are typically non-recoverable.
If you cancel, please let us know if you’d like us to attempt to find a replacement attendee or not.
Selecting this option waives your right to choose one of the options below, so please select this option only if you understand that getting a refund of any amount is contingent on our ability to secure a paid replacement attendee for your session at Camp. If you select this option, we will immediately attempt to confirm a replacement attendee at your session of Camp by contacting our wait list. If we are successful, we’ll issue you a refund, back to your original form of payment, up to the amount of the tuition you’ve paid, less any banking or processing fees levied by PayPal and/or our banking institution, if any OR up to the amount of the new attendee registration amount, less any banking or processing fees levied by PayPal and/or our banking institution, whichever amount is LOWER. Because finding a replacement attendee is not guaranteed, and may require us to offer a discount, the amount of your refund can be anywhere from $0 (if we are unsuccessful in confirming a paid replacement), up to the full amount of tuition you’ve paid, less any banking or processing fees levied by PayPal and/or our banking institution (the maximum). We will make best efforts on our end to obtain a favorable outcome for you, but cannot make any guarantees.
If you forgo the possible replacement option, here’s what happens:
Upon receipt of your full tuition, you have two options:
1) GIANT DISCOUNT OFF FUTURE ATTENDANCE:
Receiving a large, pro-rated discount off your future attendance (see details below).
OR
2) CATEGORY OF ONE DIY KIT:
Receiving the Category of One DIY Kit, mailed to you within five (5) business days after the end of your original Camp dates. This kit will include our in-person exercises/materials, the Category of One Milestone Map which outlines the step by step instructions for completion of the DIY Category of One process, and we’ll email you the link for your personal, complimentary access to the Category of One Community on ZOOM for the six (6) months immediately following your Camp dates. This ZOOM is a bi-weekly, 1 hour session where alums, current participants in the Category of One Process, and invited guests of Amy Gray, can check-in, ask questions about their progress, and celebrate their success.
If you opt for the DISCOUNT option above, the following policy will apply:
If you cancel your Camp registration more than ten (10) days before your session of Camp starts: Upon receipt of your full tuition, you’ll be granted a discount equal to 75% of the tuition you paid for Camp to apply to a future public Category of One Camp with space available, to be held in Marblehead MA, within six (6) months of the original Camp dates.
If you cancel your Camp registration less than ten (10) days before your session of Camp starts: Upon receipt of your full tuition, you’ll be granted a discount equal to 50% of the tuition you paid for Camp to apply to a future public Category of One Camp with space available, to be held in Marblehead MA, within six (6) months of the original Camp dates.
If there are no future public Camp dates with space available at the time of your cancellation:
Amy will provide you with a future public Camp date(s) within five (5) business days after the end of your currently scheduled Camp dates so you can register, or transfer your discount to a guest of your choice. The remaining balance due on the tuition for that future Camp date is due in full at the time of registration. Spots cannot be held without payment. Registration is confirmed once full payment is received and Amy sends back a written confirmation that your space is reserved at Camp. Please don’t make any non-refundable arrangements until you receive official written confirmation from Amy. Any discounts not applied toward a future Camp date in the allowed timeframe will expire, with no remaining discount available to apply to a future program. If you are unable to attend any of the available public Camp dates and you aren’t able to transfer your discount to another attendee in that timeframe, the offered discount, sadly, will expire.
If Amy is unable to host Camp due to an unavoidable emergency, you will receive a full refund of your paid tuition back to the original form of payment. We are not liable for any resulting non-refundable costs incurred by attendees due to emergency cancellation; therefore we recommend purchasing fully refundable/changeable options and/or trip insurance to guard against possible financial loss.
Photography, recording, and confidentiality
Confidentiality and discretion are paramount. Camp sessions will be photographed and audio recorded. All recordings and photographs are owned by and are the exclusive property of Amy Gray and her associated business(es). Revokable access to these assets is provided to the in-person attendees of that specific session of Camp via protected link. Distribution, usage, or access by any other party, aside from the owner(s) above, for any other purpose, is expressly forbidden. The in-person attendees of that specific session of Camp can download these assets for their individual, private, archival use after Camp, specifically and solely to continue their progress in the Category of One Process®. The utmost care must be taken to protect the confidentiality of these assets as they contain valuable intellectual property and confidential details. The link will expire six (6) months after their session of Camp. Camp participants are required to maintain full confidentiality around all recordings and information shared verbally and in writing as part of the Category of One Process.® Amy, and her company(ies), retain full and exclusive rights to the Category of One Process® and all related handouts, drawings, tools and materials created and shared with attendees. Amy Gray and her company(ies) retain the exclusive right to use photographs, and/or excerpted audio clips from Camp on social media, on her website(s), in promotional efforts, future workshop(s) and presentations. Amy Gray will ensure that no personally identifiable attendee information is revealed in any such usage unless specific, advance written permission is obtained from the attendee(s) involved.