Join me at CAMP

CAMP: The MORE AFFORDABLE way to ARRIVE AT your category of One

I created the 6-Step Category of One Process™ after recognizing crucial patterns in my work with celebrity and rising celebrity clients over the past twenty-five years.  Those who achieved jaw-dropping results, sustainably, with their paid speaking — often starting at essentially ZERO in paid speaking — shared essential qualities.  Each was an indisputable, credible expert in their chosen field — but those who hit the stratosphere of selective, lucrative paid speaking income benefited from a few other elements.  The Category of One Process makes those elements visible, practical and actionable.

Success required being seen as the stand out option in a sea of “same.”  That position attracted attention and opportunities.
You must do the same.  You must focus on your Category of One.  This singular, gorgeous position serves as a clarion call to those desperately looking for what only you can provide.  The Category of One Process™ distills your best combination of obsession and expertise, to address a deeply painful market need.  You signal confidence & clarity to your ‘best fit’ market — and that attracts interest, energy and income.

My luxe Category of One Immersions™ offer a premium experience where I do all the heavy lifting.  We meet, one to one, over 2 full-days in the location of YOUR choice, with one full day of rest in between. I take the raw materials excavated from sessions, analyze and curate the results to build your customized Category of One position and recommendations. The full, “done for you” version of the Category of One Process™ starts at $49,995 USD plus location costs (US, Canada, Central America-based location), or $69,995 USD plus location costs (all other locations in the world).  These programs incorporate extraordinary settings for us to do this immersion together.  Imagination, curation, and ‘Wow!’ are essential.  My CoO immersion clients easily command a $50,000 USD+ appearance fee (in fact their average speaking fee is typically at or above this amount).  As a result, they achieve full ROI on their initial investment in just one or two paid appearances, using the Category of One positioning I craft for them.

If your current appearance fee is highly variable or unestablished: My public, Category of One CAMP is an excellent option. 
Campers invest the time and creative energy required to build something themselves.  CAMP equips them to do that — using the tools I provide.
CAMP offers the foundation and roadmap I use in my bespoke immersion work.  Together, with a maximum of 2 attendees per public CAMP session, you learn the 6-step process and complete step one, the most intensive one, GOLDMINING.  You finish the remaining steps, self-paced, back home in the weeks and months that follow.

If you charge $5,000 – $15,000 per keynote or workshop appearance, using the Category of One positioning you create as a result of CAMP, you’ll recoup your full CAMP investment in just 1-3 appearances.  You continue reaping financial rewards long afterward, and can revisit the process whenever you want to iterate a new product or service offering, or refresh an existing one. The 6-step Category of One Theory is a Swiss army knife tool that indefinitely  delivers utility.

Like the concept of CAMP, but want to have my undivided attention for 2.5 days?  I offer a private delivery of CAMP for $24,995, in Marblehead, and schedule it at a mutually convenient time.  Click here to request additional details.

No matter how you apply the Category of One Process™ – you arrive at what makes you uniquely valuable in the world today — and leverage it to provide irreplaceable relief in the market.

Spontaneous APPLAUSE from Delighted Alumni

“Amy Gray came through to help me with some new speech concepts. Amy is amazing. I gave over 300+ speeches in the past four years – always trying to get better.” (2025)
(She) is amazing at what she does. Reps top talent and speakers and is brilliantly creative.” (2020)
Jesse Itzler, Co-Owner, Atlanta Hawks, serial entrepreneur, top ranked motivational speaker, represented by VaynerSpeakers
Atlanta, Georgia (Category of One CUSTOM Immersion – September 2025; professional connection since 2017)

“I am in awe of you and your bespoke Category of One process, Amy Gray. I knew from the beginning that it was going to be transformational and I patiently counted down the days until our time together. My head and heart are full and I am so excited to launch my second (or is it third) act as I breeze by the hotdog stand on the back nine. Sharing this post on my page for anyone who’s ready to stop the noise, narrow the field and mine for gold. Thank you, my friend!”
Tara Goodwin, Founder, Goodwin Consulting, Massachusetts (Category of One CAMP – May 2026)

“Just wait until you do your first gig after (Camp) you’ll be a new person. I’ve done several and have sharpened my saw, deepened my bite, and become far more precise, concise, and actionable. To be clear I’m still working on my final CoC, not even close, but wow, I am a new presenter and on a journey that is exciting and revealing.  Thank you, Amy Gray.”
Stephen Ritz, Founder, Green Bronx Machine, New York (Category of One CAMP – March 2026)

“I have attended so many speaker bootcamps and networking events and hired so many keynote speaking coaches – but your services are the most elite and extraordinary I’ve ever experienced. You truly saw ME and what I’ve created with my life in a way no one else has. You pulled it all together in the most beautifully articulate and powerful way and I could not be more excited to showcase it to the world.  It will be the focus of my consulting, workshops, speaking, and my next book.  Truly extraordinary. Highly recommend.”
Bespoke Category of One Immersion Client, veteran news anchor with decades of on-air experience in a top 5 market – repositioning their business after the pandemic
USA based (Ongoing – February 2025 to present)

“She pulls your Category of One position together in the most extraordinary way. The golden thread of connection between all I’ve done and what I love.  What a gift.”
Bespoke Category of One Immersion Client, organic viral video creator and social media icon with more than 1 billion organic monthly views
USA based (March 2025)

“You know your stuff. What corporate audiences want to hear and will pay a premium fee for.  The signature keynote positioning you crafted for me, based on my life to date and what I’ve achieved in my career is SPOT ON. Can’t wait to deliver that talk.”
Bespoke Category of One Immersion Client, hospitality industry mogul and James Beard award winner
USA based (June 2025)

ready to register?

You are making an investment in Future You.  You are setting aside 2.5 days, distraction free, to focus on yourself and your unique ability to create wealth for yourself and others.  We’ll make the absolute most of it. Together. Drop me a line at:  CAMP@NewLeafSpeakers.com – I’ll send you a link to the Camp registration page.  Once payment is received in full, and you’ve received your written confirmation from me via email, your spot is confirmed.

I look forward to meeting you at Camp and welcoming you to the private Category of One Community.™
-Amy

Campers are responsible for the following costs, in addition to their tuition:

• Attendee travel and lodging costs.  Participants must book their own lodging and transportation.  Recommended Airbnbs are located within 15-20 min walking distance, maximum, of the workshop location which is near the Barnacle Restaurant in Marblehead MA.
  Airbnb ideas: CLICK this bold text to see Marblehead’s options within a 5-10 min walk of Camp (current as of July 8th, 2026 and subject to change.) Airbnb’s here rent QUICKLY. Don’t delay!
  Click here for the Harbor Light Inn (located within 10 min. walking distance of Camp)
  Click here for The Hotel Marblehead (car needed to get to/from Camp, 5 min ride, or 30 min walk).
  Salem Massachusetts is another option for lodging – and a car would be needed to get to/from Camp (15 min drive each way). Let me know if you’d like lodging recommendations for Salem, I’m happy to help.
• Airport transfers.  You can easily catch an UBER from Logan Airport and the ride takes approximately 40 minutes outside of ‘rush hour).  If you arrive between 3:30-6:30pm on a weekday, the ride could take 90 minutes due to commuter traffic heading out of Boston.  When departing for the Airport, allow 40 minutes outside of rush hour.  Between 6am – 8am or 3:30 – 6:30pm, allow 90 minutes.  I recommend checking with the airline the day prior to your departure to find out how many hours ahead of your departure you should arrive at the airport.
• Amtrak:  There is Amtrak train service into South Station in Boston from many points along the Eastern seaboard. I love taking the train. I wouldn’t recommend taking the commuter rail to Salem or Swampscott since it doesn’t connect to Amtrak service and is therefore very inefficient.  I recommend that you UBER from South Station to Marblehead, approximately $70-80 plus tip, one-way, and arrange a return from Phil Padulsky (see below).
• If you’d like to book your airport transfers well ahead of time, I highly recommend texting my local ‘go-to’ Phil Padulsky. He charges $60 USD plus tip, cash, each way to/from Logan to/from Marblehead.  Very reliable, cheerful and polite. Plus, he has a wonderful Boston accent and looks a bit like (younger) Michael Douglas. He can be reached at 617.240.3160 (personal cell, Eastern US timezone). Tell him Amy Gray sent ya! This is not a great option if you are unsure of your schedule in advance or want to make spur of the moment changes to your travel plans — in that case, I’d recommend booking an UBER or renting a car.
• Parking:  Free, public parking is generally available on the residential streets near Camp, but Camp DOES NOT have on-site parking. Please allow yourself extra time (10-15 min) to find parking and walk to the Camp venue if you are self-driving.

Jesse Itzler, Serial Entrepreneur, 2x New York Times Bestselling Author, Co-Owner, Atlanta Hawks,
top Motivational Speaker, and VaynerSpeakers exclusive client

Jesse is a fan of the Category of One after our bespoke session in Atlanta in late 2025

Helping the greats become even greater is an honor.
I’ve known Jesse since 2017 and deeply admire his work ethic, professionalism, and sense of fun.
Truly a Category of One individual.

The less fun, but very important, details

Please read carefully to ensure you are aware of this information prior to registration for Camp.
Camp is a fantastic investment in Future You, your focused clarity, and guidance for toward personalized wealth creation.  It is an intentionally space limited experience to ensure lots of personal attention. We commit to hosting Camp as soon as one (1) person registers, make non-refundable financial commitments, and turn away all activities that would conflict with Camp. Your attendance at Camp is a vital part of the in-person experience and your tuition is an integral part of our family’s income.  All tuition due for your full registration at Camp is deemed fully earned as of the date of cancellation. Any balances due on your tuition, as of the date of cancellation, if any, must be paid in full.  If the balance is not paid in full, all monies we have received at the time of cancellation will be forfeited as a cancellation fee.  We don’t want that situation to apply — we want to give you the greatest value for your investment.

Waiver and Release of Liability:
All Camp participants must sign a waiver and release of liability provided by the owner of the Camp venue.  This document will be provided upon receipt of your fully paid registration and must be received prior to the start of Camp.  Failure to sign and return the waiver prior to the commencement of Camp will result in forfeiture of your tuition. Arrrghhh! No one wants that. This waiver is an essential document, so please be sure this requirement is completed prior to arrival at Camp.  We will remind you.

Transfer of a Fully Paid Registration:  Your best option if you must cancel.
If you have paid your full tuition balance for Camp, and you wish to transfer your registration to someone else of your choice:
Please provide us with the new attendee’s name and contact details no later than three (3) days prior to Camp, and ensure that this new attendee returns their signed venue waiver (see above) no later than the day prior to Camp. Once complete, all your paid in tuition will be applied to the new attendee’s registration. Easy breezy!

Replacement Attendee:  
We turn away registrations once Camp is full — and while we do start a wait list in case spots open up, lost registrations are typically non-recoverable.

If you cancel, please let us know if you’d like us to attempt to find a replacement attendee or not.
Selecting this option waives your right to choose one of the options below, so please select this option only if you understand that getting a refund of any amount is contingent on our ability to secure a paid replacement attendee for your session at Camp.  If you select this option, we will immediately attempt to confirm a replacement attendee at your session of Camp by contacting our wait list.  If we are successful, we’ll issue you a refund, back to your original form of payment, up to the amount of the tuition you’ve paid, less any banking or processing fees levied by PayPal and/or our banking institution, if any, OR up to the amount of the new attendee registration amount, less any banking or processing fees levied by PayPal and/or our banking institution, whichever amount is LOWER.  Because finding a replacement attendee is not guaranteed, and may require us to offer a discount, the amount of your refund can be anywhere from $0 (if we are unsuccessful in confirming a paid replacement), up to the full amount of tuition you’ve paid, less any banking or processing fees levied by PayPal and/or our banking institution (the maximum). We will make best efforts on our end to obtain a favorable outcome for you, but cannot make any guarantees.

If you forgo the possible replacement option, here’s what happens:
Upon receipt of your full tuition, you will receive a giant, pro-rated discount off a future version of Camp.
If you cancel your Camp registration more than ten (10) days before your session of Camp starts:  Upon receipt of your full tuition, you’ll be granted a discount equal to 75% of the tuition you paid for Camp to apply to a future public Category of One Camp with space available, to be held in Marblehead MA, within six (6) months of the original Camp dates.
If you cancel your Camp registration less than ten (10) days before your session of Camp starts:  Upon receipt of your full tuition, you’ll be granted a discount equal to 50% of the tuition you paid for Camp to apply to a future public Category of One Camp with space available, to be held in Marblehead MA, within six (6) months of the original Camp dates.

If there are no future public Camp dates with space available at the time of your cancellation:
Amy will provide you with a future public Camp date(s) within five (5) business days after the end of your currently scheduled Camp dates so you can register, or transfer your discount to a guest of your choice. The remaining balance due on the tuition for that future Camp date is due in full at the time of registration.  Spots cannot be held without payment.  Registration is confirmed once full payment is received and Amy sends back a written confirmation that your space is reserved at Camp.  Please don’t make any non-refundable arrangements until you receive official written confirmation from Amy.   Any discounts not applied toward a future Camp date in the allowed timeframe will expire, with no remaining discount available to apply to a future program.  If you are unable to attend any of the available public Camp dates and you aren’t able to transfer your discount to another attendee in that timeframe, the offered discount, sadly, will expire.

If Amy is unable to host Camp due to an unavoidable emergency, you will receive a full refund of your paid tuition back to the original form of payment.  We are not liable for any resulting non-refundable costs incurred by attendees due to emergency cancellation; therefore we recommend purchasing fully refundable/changeable options and/or trip insurance to guard against possible financial loss.

Photography, recording, and confidentiality

Confidentiality and discretion are paramount.  Camp sessions will be photographed and audio recorded.  All recordings and photographs are owned by and are the exclusive property of Amy Gray and her associated business(es). The utmost care must be taken to protect the confidentiality of these assets as they contain valuable intellectual property and confidential details about the process and the attendees of Camp. Camp participants are required to maintain full confidentiality around all activities at Camp and the information shared verbally and in writing as part of the Category of One Process.™  Amy, and her company(ies), retain full and exclusive rights to the Category of One Process™ and all related handouts, drawings, tools and materials created and shared with Camp attendees.  Amy Gray and her company(ies) retain the exclusive right to use photographs, and/or excerpted audio and/or video clips from Camp on social media, on her website(s), in promotional efforts, future workshop(s) and presentations.
Amy Gray will ensure that no personally identifiable attendee information is revealed in any such usage unless specific, advance written permission is obtained from the attendee(s) involved.