May 27-28-29, 2026
Marblehead, MA USA

My Category of One Process™ distills your unbeatable lane in the market - where your combination of paid expertise and personal obsession provide what your market is hungry for right now.

The DIY Version
of my C.o.O. process

Spend 2.5 days learning about the Category of One Theory™, mining the gold from your lived experience, and examining what the market needs now.

Paid Expertise
Meets Obsessions

We cleverly excavate what you’ve been paid to do and what you’ve invested your time and money in learning. No one else on earth has that same combination and that is a beautiful thing.

Find the threads of
connection between them

Return home with clear instructions on how to take the raw materials unearthed at Camp to distill and refine your Category of One over the coming weeks and months after Camp. This is not a quick ‘fix’ – it is deep, important work and it is worth it.

Hi. I'm Amy. I created the Category of One process.

Category of One Camp

Camp is a 2.5-day workshop unlike any you’ve attended.
It takes place in Marblehead MA, the next town over from the more famous Salem, MA and about 45 minutes from Boston’s Logan Airport.

You’ll participate in important work – work that begins together, in person, and culminates, over the weeks and months that follow, to distill your Category of One.  Your Category of One is your unbeatable lane. Your best and highest contribution to the world as it stands right now.  It is your most lucrative and natural fit for your valuable contribution to the people who need what ONLY you can offer. Use the results to get noticed. The noticed are hired. The stand out option is paid premium. I want you to achieve all three.

Your Category of One exists in your irreplaceable overlap between your obsessions and paid expertise — and how you utilize that mashup to create deep relief in the world.  Only you can offer the combination found in your Category of One.

  • It requires work. You aren’t a stranger to work. Take each lesson as it comes and apply yourself to the task at hand. No half-measures allowed. You want the outcome to be magnificent. So do I. Work is our investment in that outcome.
  • It requires openness and a blank slate. You may be tempted to arrive at Camp with your ‘positioning’ figured out and your keynote list in hand.  This approach would be a mistake.  Camp is about starting FRESH and open.  For the duration of Camp, set aside what you THINK your positioning should be, or what it currently IS, to grant yourself the freedom to discover something suprising, far more powerful, and singular. If the process ultimately arrives at the position you held when you started, it would be a first in my 25 years of experience.
  • It requires patience and commitment.  You may be tempted to immediately jump to ‘I know what it is!’ when a great idea crosses your mind about your Category of One early in Camp. Write it down, but resist locking in early.  The absolute BEST ideas will come from allowing each lesson and exercise to percolate.  Resist the temptation to rush. Allow the golden threads of connection to form.  After our in-person sessions are complete, you’ll need time to complete the remaining steps on your own. You’ll have complimentary access, bi-weekly, for 60 min on ZOOM, for a total of 12 sessions, spread out over the six months immediately following Camp. These sessions offer live, shared ‘office hours’ with me and other Category of One alums and current students to build community, share successes, ask questions, and keep momentum strong as you head to the finish line.  By the end of Camp, you will have unearthed vital data about your credible expertise and gathered your personal obsessions and passionate interests.  This information forms the foundation for the remainder of the process – which you complete back home, self-paced.
  • It requires self-disclosure and candor.  For the Category of One magic to work, you must answer the session prompts honestly. Candidly. Without squashing down the ‘real’ answer in favor of playing it safe.  It may be uncomfortable. It may be emotional. It may be awkward. Be willing to allow that.  The setting is a small group where confidentiality and discretion are required. Lean into that.
  • It requires action.  The Camp is interactive. Participation is required. The Category of One process begins with the foundation in-person in this camp.  It will continue to unfold in the weeks and months that follow – through the continuation of the action items once you return home.  If your involvement ceases at the end of Camp, you will cheat yourself out of the culmination of your effort. Don’t.  Commit to the completion of the process. It will be worth it.
  • It requires focus.  The in-person element requires your mind to be fully present, not just your body.  Cellphones must be off and left in the adjacent room while we are in session. If anyone needs to reach you for a true emergency, they will call my husband, Alf Wilson, on his cellphone and he will interrupt Camp to get you.  We are bombarded in our daily lives with texts, calls, emails, DM’s, likes – you name it. Not during Camp. I’m putting an iron wall around our group focus during the sessions. Check in with the outside world during breaks or meals.

What We'll Do

Day 1: Credible Expertise - Deep Dive

I’ll lead you through a unique exploration of what you’ve done, for pay, in an exercise I call The Problem Ladder.  You’ll look at the path you’ve taken with fresh eyes and a vantage point that showcases your work (or entrepreneurial endeavors) and decodes it into core audiences served and problems profitably solved.  This activity is organic, focused, and fun – and forms the crucial foundation of our personal treasure hunt at Camp.

The Problem Ladder involves capturing and discussing what others have paid you to do and looks for patterns, both obvious and implied.  This exercise reflects the ‘public’ face you typically present to the world – on your resume, your website, and your professional account(s) on social media – and takes it a step further by making you a Time Traveler with a very specific, and important, mission.

I’ll show you how to take the output of the Problem Ladder and use it to fuel the Chart Your Courseexercise at Camp (time permitting) or back home.  These tools, in combination, create a surprising and unique vantage point for mapping your unique expertise development over time. They also offer a creative method for reconsidering the literal, direct problems you’ve expertly solved as a trail of breadcrumbs that lead you toward thought-provoking, ‘higher level’ applications of the solutions you’ve provided to previous buyers, clients, customers or employers.

These new applications can lead to surprising new markets for your expertise — often with larger and/or more premium earning potential.

More to be revealed at Camp……..
The Category of One Process continues to evolve – Amy Gray and her business reserve the right to modify, substitute or remove any/all specific tools and exercises at Camp without prior notice.

Day 2: Personal Obsessions for the WIN

Most people don’t consider their personal obsessions as essential to their work.

  • If you aspire to average or slightly above: That is true.
  • If you aspire to excellence and premium earnings:  I know better.

To create the most brilliantly special, deeply powerful, premium products and services – you must identify the most promising areas of overlap between your obsessions and expertise. The more your work incorporates what makes you ‘tick,’ the more compelling and original it will be for your buyers — and the more naturally enjoyable and ‘effortless’ it will feel for YOU.

Obsessions, self-motivated curiosity, personal preferences, and your ‘flow’ state generators show up over and over in your life — but are often so close to you that you cannot easily spot them.  Our efforts on Day 2 will use unusual prompts and reverse engineering to make them visible.  These elements deliver nuance, mastery, depth and surprise to your Category of One. The exploration of your obsessions provides a ha’s and insights that make your Category of One extraordinary.  The Chart Your Course™ exercise will be used to map some of your answers into your life to date.

Important note:  The work around your obsessions requires personal disclosure and reflection. The process can be challenging if you are a highly visible public figure and/or a deeply private person.  Resist the urge to clam up or offer surface level answers to the exercises and prompts. What may at first appear to be unrelated to your work will make sense in the end. (If you aren’t comfortable talking about private matters in a small group setting, I recommend investing in my bespoke Category of One Immersion which is always done 1:1. Please inquire for more details.

The Category of One Processcontinues to evolve –  we reserve the right to substitute, modify, or remove any/all specific tools and exercises at Camp without prior notice.

Day 3: HALF DAY - Ends at Noon / What do you want to attract - and what does the world need now?

You want to distill your Category of One to achieve specific outcomes – let’s make those outcomes and expectations visible.

  • What would you like to attract?
  • Why are these outcomes vitally important?

My clients are ambitious, successful, intelligent, and highly motivated.  They are serial entrepreneurs, iconic figures, accomplished executives, creators, founders, best-selling authors, TED all-stars, Grammy nominated musicians and singers, Olympic athletes and medalists, actors, gurus of hospitality, cybersecurity, and K-12 education, experts from the Oprah Show, revered faculty from top US business schools, executive coaches, family therapists, and .  I call them the League of Extraordinary and my work with them attracted more of what lit them up:  Lucrative paid speaking, bulk book sales, business opportunities, clever wealth building ideas, more followers, inspiration for their ‘next big idea,’ and more.  You are welcome in that League, too – and I want to know what you wish to attract more of.

Then, we’ll step back and look at the ‘meta’ trends in the world- now and for the next 12 months.  We’ll brainstorm together around trends we are personally experiencing and observing that can add ‘wind’ to the sails of your Category of One work.  On the flip side, we’ll also consider what trends may hinder it.  I’ll share my insider knowledge on which evergreen topical areas enjoy consistent, high demand in the corporate-audience sector for paid speaking — the most lucrative market in the world.

Then, you’ll contemplate how your unique blend of expertise and obsession might powerfully align with one or more those areas.

Finally, as an optional perk of attending Camp, you are invited to a 1:1, 30 min session with me, on-site — before you head home.  Spots are assigned in the order your Camp registration was received and will be identified on your Camp invoice.  In that session, we’ll discuss where you are in your baseline inventory, consider what your biggest impediment to progress and implementation will be once you return home, and create a simple way to dissolve it.

You’ll depart Camp with:

  1. a baseline in current market trend knowledge,
  2. your personal obsession inventory – which you will continue to deepen and distill,
  3. a clever catalog for your credible expertise – and a process for reverse-engineering it after Camp to arrive at your most lucrative and impactful Category of One position,
  4. the materials you completed on-site (after photos are taken to document them for the Camp archives), and
  5. The Category of One Milestone Map for taking your baseline data from Camp and cultivating it to refine YOUR Category of One concept over the coming weeks and months.

The Category of One Processcontinues to evolve – we reserve the right to substitute, modify, add or remove any/all specific tools and exercises at Camp without prior notice.

CAMP is the “diy version” OF MY PREMIUM Category of One process

Success requires being seen as the stand out option in a sea of sameness.  That position attracts attention and opportunities.  To channel your energy and time into it’s most productive and impactful lane – you must focus on your Category of One.  This singular, gorgeous position serves as a clarion call to those desperately looking for what only you can provide.  The Category of One Process distills your best combination of obsession and expertise, to address a deeply painful market need.  You signal confidence & clarity to your ‘best fit’ market — and that attracts interest, energy and income.

Typically, my bespoke Category of One Immersion is a premium fee, deep dive, done 1:1 over 2 full-days, with one full day of rest in between. I take the raw materials excavated from those two days of sessions and intensively analyze and curate the results to build your customized Category of One position and recommendations. The full, “done for you,” premium version of the Category of One Process™ ranges from $25,000 USD plus my travel to your home or office location, to $50,000 USD to “money is no object” where I build a fully custom, never to be repeated Category of One Process™ just for you.  The latter is done via luxury transport, or in an extraordinary setting uniquely suited to you.  Imagination, curation, and ‘Wow!’ are essential.  Please inquire for more details.

At Camp, I condense the essence of the Category of One Process™ into DIY Form.  
We begin the process in-person, to kick start your efforts and form the baseline, and you finish that work, self-paced, back home in the weeks and months that follow.

I created the Category of One Process after recognizing some crucial patterns in my work with celebrity and rising celebrity clients over the past twenty-five years.  Those who achieved jaw-dropping results, sustainably, with their paid speaking — after starting at essentially ZERO when we began working together — shared some essential qualities.  Each was an indisputable, credible expert in their chosen field — but the ones who moved from ‘solid’ to ‘superstar’ and hit the stratosphere in their paid speaking benefited from a few other essential elements in their offerings.  The Category of One Process makes those elements visible, practical and actionable.

No matter how you apply the Category of One Process – through the DIY Camp version, or the fully done for you, bespoke 1:1 version – you arrive at what makes you uniquely valuable in the world today — and leverages it to provide irreplaceable relief in the market.

ready to register?

You are making an investment in Future You.  You are setting aside 2.5 days, distraction free, to focus on yourself and your unique ability to create wealth for yourself and others.  We’ll make the absolute most of it. Together. Drop me a line at:  CAMP@NewLeafSpeakers.com – I’ll send you a link to the Camp registration page.  Once payment is received in full, and you’ve received your written confirmation from me via email, your spot is confirmed.

I look forward to meeting you at Camp and welcoming you to the private Category of One Community.
-Amy

Schedule
Day 1 and Day 2 have identical schedules:
Wednesday, May 27, and Thursday, May 28:
8-9am Breakfast at venue
9-10:30am Session 1
10:30-10:45am Break
10:45-12pm Session 2
12-1:30pm Lunch nearby
1:30-3pm Session 3
3-3:30pm Break
3:30-5pm Session 4

Day 3 schedule:
Friday, May 29:
8-9am Breakfast at venue
9-10:30am Session 1
10:30-10:45am Break
10:45-12pm Session 2
12pm Lunch to go will be provided / Camp is officially over and attendees are free to depart
12:30pm
Optional 1:1 sessions begin with Amy Gray, 30 min each, assigned in order of registration for Camp
12:30-1pm: Attendee 1 (FILLED)
1:15-1:45pm: Attendee 2
2:00-2:30pm: Attendee 3

Tuition $14,995 USD

Full payment must be made when registering. Attendance is limited to a maximum of three (3) participants, plus the instructor, to ensure interaction and attention. This event is 100% confirmed and will take place whether we have 1 person (already confirmed for May!) or sell out at 3. Limit of one (1) attendee per organization and/or household per Camp.

Included in tuition: 

  1. 2.5 days of in-person instruction by Amy Gray
  2. 3 breakfasts, 3 lunches, 2 dinners – including all taxes and gratuities. I got you! Please alert me to any dietary requirements or preferences and I’ll ensure we accommodate you.
  3. Optional social activity at a special venue in Marblehead – for mocktail or cocktail and light bites – on the evening of Day 2, 6-7p
  4. Optional 30 min on-site 1:1 session with Amy in the afternoon on the final day of Camp. Your session time will be assigned in the order your registration payment is received and will be listed on the invoice.

Offered free of charge, as a way to fuel momentum and increase the likelihood of completion on your Category of One Process®:
Access to 12, Bi-weekly, hour-long, sessions on ZOOM with members of the Category of One Community®– to be held over the six months following your Camp dates. You’ll continue to work on your Category of One Process® once you leave the in-person sessions of Camp. Come to the ZOOM sessions with updates on your progress, questions about how to complete the steps in refining your Category of One, and/or spend time doing further work on the process while we are together.  All ZOOMS will be audio/video recorded and uploaded Amy Gray’s confidential archives. An AI tool may be utilized during these sessions, at the sole discretion of Amy Gray, to provide summary notes for the participating attendees of that session only.  Exact time and date for these sessions to be announced at Camp.

Not included:

  • Attendee travel and lodging costs.  Participants must book their own lodging and transportation.  Recommended Airbnbs are located within 15-20 min walking distance, maximum, of the workshop location which is near the Barnacle Restaurant in Marblehead MA.
    Click on the bold text for the links:
    Airbnb ideasMarblehead’s options as of today (March 24th, 2026) https://www.airbnb.com/wishlists/1926228940 and subject to change quickly, since Airbnb’s here rent QUICKLY. Don’t delay!
    Harbor Light Inn (located within 10 min. walking distance of Camp)
    The Hotel Marblehead (car needed to get to/from Camp, 5 min ride, or 30 min walk).
    Salem Massachusetts is another option for lodging – and a car would be needed to get to/from Camp (15 min drive each way). Let me know if you’d like lodging recommendations for Salem, I’m happy to help.
  • Airport transfers.  You can easily catch an UBER from Logan Airport and the ride takes approximately 40 minutes outside of ‘rush hour).  If you arrive between 3:30-6:30pm on a weekday, the ride could take 90 minutes due to commuter traffic heading out of Boston.  When departing for the Airport, allow 40 minutes outside of rush hour.  Between 6am – 8am or 3:30 – 6:30pm, allow 90 minutes.  I recommend checking with the airline the day prior to your departure to find out how many hours ahead of your departure you should arrive at the airport.
  • Amtrak:  There is Amtrak train service into South Station in Boston from many points along the Eastern seaboard. I love taking the train. I wouldn’t recommend taking the commuter rail to Salem or Swampscott since it doesn’t connect to Amtrak service and is therefore very inefficient.  I recommend that you UBER from South Station to Marblehead, approximately $70-80 plus tip, one-way, and arrange a return from Phil Padulsky (see below).
  • If you’d like to book your airport transfers well ahead of time, I highly recommend texting my local ‘go-to’ Phil Padulsky. He charges $60 USD plus tip, cash, each way to/from Logan to/from Marblehead.  Very reliable, cheerful and polite. Plus, he has a wonderful Boston accent and looks a bit like (younger) Michael Douglas. He can be reached at 617.240.3160 (personal cell, Eastern US timezone). Tell him Amy Gray sent ya! This is not a great option if you are unsure of your schedule in advance or want to make spur of the moment changes to your travel plans — in that case, I’d recommend booking an UBER or renting a car.
  • Parking:  Free, public parking is generally available on the residential streets near Camp, but Camp itself does not have on-site parking. Please allow yourself extra time (10-15 min) to find parking and walk to the Camp venue if you are self-driving.

Alf Wilson & Amy Gray, Owners, New Leaf

Hi! We're Alf and Amy - the owners of New Leaf.

We’re the dynamic, married duo behind Category of One Camp. Amy invented the Category of One Theoryand she leads the entire Camp workshop. Alf offers attendee support. Together, we ensure you have a fabulous experience during your participation in Camp. Alf is a former educator with extensive teaching experience in public and private schools in Massachusetts. He’s a dual British / American citizen, active soccer player, enthusiastic birder, and hobbyist climber.  Amy is originally from Maine, and founded New Leaf in 2001 at the request of a man who spent 3 years on the FBI’s Most Wanted list. For the extraordinary back story – head here.  For additional details on Amy’s client work for luminaries, icons, and best-selling authors as a personal speaker’s agent since 2001, head here. We look forward to greeting you at Camp.

A cozy private residence is our setting for Camp.

The setting

We’ll meet in this cozy, bright livingroom – designed for our small group’s maximum interaction and comfort.

Gather around.

Fresh air breaks

Pull up an Adirondack and get to know your fellow campers.

Camp takes place in a residence located in the center of this photo.

Marblehead is gorgeous.

We often joke that Marblehead is a fairytale village….because it feels like that here. We’ve lived in Marblehead since 2012 and adore its history, walkability, quaint shops and views of the ocean. Come a few days early or stay a few days afterward. You’ll fall in love with this place.

The most successful speakers I've worked with share this

Each one offered a laser focus on their unique Category of One in their speaking and it ALWAYS included a major element of personal obsession.  Your Category of One will combine obsession with credible expertise and market need. All three elements are required, with obsession holding highest importance.

The less fun, but very important, details

Please read carefully to ensure you are aware of this information prior to registration for Camp.
Camp is a fantastic investment in Future You, your focused clarity, and guidance for toward personalized wealth creation.  It is an intentionally space limited experience to ensure lots of personal attention. We commit to hosting Camp as soon as one (1) person registers, make non-refundable financial commitments, and turn away all activities that would conflict with Camp. Your attendance at Camp is a vital part of the in-person experience and your tuition is an integral part of our family’s income.  All tuition due for your full registration at Camp is deemed fully earned as of the date of cancellation. Any balances due on your tuition, as of the date of cancellation, if any, must be paid in full.  If the balance is not paid in full, all monies we have received at the time of cancellation will be forfeited as a cancellation fee.  We don’t want that situation to apply — we want to give you the greatest value for your investment.

Waiver and Release of Liability:
All Camp participants must sign a waiver and release of liability provided by the owner of the Camp venue.  This document will be provided upon receipt of your fully paid registration and must be received prior to the start of Camp.  Failure to sign and return the waiver prior to the commencement of Camp will result in forfeiture of your tuition. Arrrghhh! No one wants that. This waiver is an essential document, so please be sure this requirement is completed prior to arrival at Camp.  We will remind you!

Transfer of a Fully Paid Registration:  Your best option if you must cancel.
If you have paid your full tuition balance for Camp, and you wish to transfer your registration to someone else of your choice:
Please provide us with the new attendee’s name and contact details no later than three (3) days prior to Camp, and ensure that this new attendee returns their signed venue waiver (see above) no later than the day prior to Camp. Once complete, all your paid in tuition will be applied to the new attendee’s registration. Easy breezy!

Replacement Attendee:  
We turn away registrations once Camp is full — and while we do start a wait list in case spots open up, lost registrations are typically non-recoverable.

If you cancel, please let us know if you’d like us to attempt to find a replacement attendee or not.
Selecting this option waives your right to choose one of the options below, so please select this option only if you understand that getting a refund of any amount is contingent on our ability to secure a paid replacement attendee for your session at Camp.  If you select this option, we will immediately attempt to confirm a replacement attendee at your session of Camp by contacting our wait list.  If we are successful, we’ll issue you a refund, back to your original form of payment, up to the amount of the tuition you’ve paid, less any banking or processing fees levied by PayPal and/or our banking institution, if any, OR up to the amount of the new attendee registration amount, less any banking or processing fees levied by PayPal and/or our banking institution, whichever amount is LOWER.  Because finding a replacement attendee is not guaranteed, and may require us to offer a discount, the amount of your refund can be anywhere from $0 (if we are unsuccessful in confirming a paid replacement), up to the full amount of tuition you’ve paid, less any banking or processing fees levied by PayPal and/or our banking institution (the maximum). We will make best efforts on our end to obtain a favorable outcome for you, but cannot make any guarantees.

If you forgo the possible replacement option, here’s what happens:
Upon receipt of your full tuition, you have two options:
1) GIANT DISCOUNT OFF FUTURE ATTENDANCE:
Receiving a large, pro-rated discount off your future attendance (see details below).
OR
2) CATEGORY OF ONE DIY KIT:
Receiving the Category of One DIY Kit, mailed to you within five (5) business days after the end of your original Camp dates.  This kit will include our in-person exercises/materials, the Category of One Milestone Map which outlines the steps of the DIY Category of One Process, and we’ll email you the link for your personal, complimentary access to the private Category of One Community on ZOOM for the six (6) months immediately following your scheduled Camp dates.  This ZOOM is a bi-weekly, 1 hour, shared office hour / session where alums, current participants in the Category of One Process, and invited guests of Amy Gray, can check-in, ask questions about their progress, and celebrate their success.

If you opt for the DISCOUNT option above, the following policy will apply:  
If you cancel your Camp registration more than ten (10) days before your session of Camp starts:  Upon receipt of your full tuition, you’ll be granted a discount equal to 75% of the tuition you paid for Camp to apply to a future public Category of One Camp with space available, to be held in Marblehead MA, within six (6) months of the original Camp dates.
If you cancel your Camp registration less than ten (10) days before your session of Camp starts:  Upon receipt of your full tuition, you’ll be granted a discount equal to 50% of the tuition you paid for Camp to apply to a future public Category of One Camp with space available, to be held in Marblehead MA, within six (6) months of the original Camp dates.

If there are no future public Camp dates with space available at the time of your cancellation:
Amy will provide you with a future public Camp date(s) within five (5) business days after the end of your currently scheduled Camp dates so you can register, or transfer your discount to a guest of your choice. The remaining balance due on the tuition for that future Camp date is due in full at the time of registration.  Spots cannot be held without payment.  Registration is confirmed once full payment is received and Amy sends back a written confirmation that your space is reserved at Camp.  Please don’t make any non-refundable arrangements until you receive official written confirmation from Amy.   Any discounts not applied toward a future Camp date in the allowed timeframe will expire, with no remaining discount available to apply to a future program.  If you are unable to attend any of the available public Camp dates and you aren’t able to transfer your discount to another attendee in that timeframe, the offered discount, sadly, will expire.

If Amy is unable to host Camp due to an unavoidable emergency, you will receive a full refund of your paid tuition back to the original form of payment.  We are not liable for any resulting non-refundable costs incurred by attendees due to emergency cancellation; therefore we recommend purchasing fully refundable/changeable options and/or trip insurance to guard against possible financial loss.

Photography, recording, and confidentiality

Confidentiality and discretion are paramount.  Camp sessions will be photographed and audio recorded.  All recordings and photographs are owned by and are the exclusive property of Amy Gray and her associated business(es). Revokable access to these assets is provided to the in-person attendees of that specific session of Camp via protected link.  Distribution, usage, or access by any other party, aside from the owner(s) above, for any other purpose, is expressly forbidden.  The in-person attendees of that specific session of Camp can download these assets for their individual, private, archival use after Camp, specifically and solely to continue their progress in the Category of One ProcessThe utmost care must be taken to protect the confidentiality of these assets as they contain valuable intellectual property and confidential details about the process and the attendees of Camp. The link will expire six (6) months after the in-person session of Camp.  Camp participants are required to maintain full confidentiality around all recordings and information shared verbally and in writing as part of the Category of One Process.  Amy, and her company(ies), retain full and exclusive rights to the Category of One Process and all related handouts, drawings, tools and materials created and shared with Camp attendees.  Amy Gray and her company(ies) retain the exclusive right to use photographs, and/or excerpted audio clips from Camp on social media, on her website(s), in promotional efforts, future workshop(s) and presentations. Amy Gray will ensure that no personally identifiable attendee information is revealed in any such usage unless specific, advance written permission is obtained from the attendee(s) involved.