Amy is amazing at what she does. Brilliantly creative.
What signals are you sending?
Attracting high fee speaking invitations ($25,000 – $250,000+) requires a blend of art and science. I bring both to my work for you. After more than two decades as a personal speaker’s agent, I’ve reverse engineered what made several of my speakers very, very successful in lucrative paid speaking, generating millions annually from their paid speaking alone – vs. the ones that had more limited success. I distilled this wisdom into a 2-day immersion that nails your unique positioning and offers you the best chance to captivate event hosts and bureaus alike.
Do you need this service? Try this test to see.
Ask a stranger to visit your site, your LinkedIn profile, or your Instagram account. Have them browse it for just two minutes. Have them answer these 5 questions based SOLELY on what they learned in those two minutes.
- Who am I OBSESSED with helping?
- What is the massive PAINFUL problem I solve for that audience?
- What is my PROVEN solution to this problem?
- Who has TRUSTED me to solve this specific problem for them?
- What qualifies me to be the GO-TO expert on this problem?
If the answers are fuzzy, or perhaps don’t jive with what YOU thought was obvious: You are dulling your ability to woo your best buyers and the most lucrative speaking invitations. Visitors want to know in an instant that you are a confident specialist in solving a particular problem for a specific, keenly invested group of people.
Lack of clarity around these areas is the single biggest problem I encounter with speakers. It is a killer and inadvertently signals “desperate generalist” or “lazy egoist.” Both positions undermine success.
To tackle this issue head-on, I created a 2-day process: The Category of One Immersion. All of my representation work begins with this process as a baseline requirement. We spend two insanely productive days together, mixed with my intensive offline thinking, personalized research, and intuition built over the past three decades. The result is organic, powerful, productive, focused, & fun.
In a world of hurry and hype, we create magic by diving deep and getting gritty.
Only Five Done Annually
Click the "+" for Crucial Details
Outside of my private representation clients, I accept only 5 individuals per year for my Category of One Immersion process.
The resulting deliverables offer a tremendous advantage no matter how that person chooses to handle their speaking: self-representation, speaker management, or exclusive representation by a traditional speaker bureau or talent agency. The output offers incredible clarity, fuels momentum, and boosts visibility in a massively crowded marketplace.
Not everyone is fit for this journey. Only those committed to uncovering their highest / best contribution to the world and applying their energy to that niche should consider it.
It offers you a fully confidential space to shed the public persona, open up, and get gritty.
This immersion might suit you if you are absolutely serious about taking your speaking across the threshold of ordinary – into the land of extraordinary. This is not a process for dabblers.
You’ll need this password to gain entry: Only5
Then click this bold text for specifics on the Category of One, 2 Day Immersion
The Category of One process is for those who want to stand out in a sea of sameness —- regardless of how you manage your paid speaking or chosen provider.
I’m not here to break up the band or secure private representation clients. My capacity for that work is limited to an intentionally small roster of ten or fewer at any one time. I’m simply making this process available to additional, exceptional individuals to use as a tremendous amplifier of their speaking success. Period.
The process provides a deep dive into what makes you uniquely valuable to your core audience. What drives you. What creates energy for you. What you’ve earned the right to speak about through your hard work over the years. It combines self-awareness with a clear look at the competitive landscape you face in your niche. We excavate. We distill. We craft a position for you as a Category of One niche expert. The result? Your unbeatable lane. No one has the same combination of passionate interests, credible expertise, and uniquely valuable content that you do.
You directly benefit from:
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my decade of experience as a corporate keynote buyer,
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the lessons I learned over more than two decades as the builder of multi-million dollar speaking businesses for my private clients,
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my deep obsession for non-fiction business books over the past three decades (and counting), and
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a soft focus that allows golden threads of connection to form.
You emerge with your ‘Category of One.’
This positioning fuels your speaking, social media presence, your site, articles, the focus for any podcast guesting you do, and possibly inspire your next book. Applied consistently and well, it positions you to earn your best speaking fees and have the highest impact. The results form the crown jewel or seed of potential for your multi-million dollar speaking success story.
I am very selective. Time is precious and I want to ensure we align in values and expectations before jumping into this commitment.
The first step is always my signature, focused, 1-hour together. This is a paid session and provides standalone value – whether you and I proceed to the Category of One process or not.
I hold just a handful of 1:1 hour sessions each month, self-booked at the link below. You’ll gain immediate, practical insight in that session that you can apply immediately to your next best step in your paid speaking. If we ultimately decide to work together on your Category of One, I offset your initial investment in this 1:1 session by adding a second, one-hour ZOOM check-in to be held 3 months after our on-site work together – to follow up on your implementation efforts.
Give yourself the gift of two full days of undivided attention on your speaking business.
My Category of One Clients
Blake Mycoskie
Kartik Hosanagar
