Amy is amazing at what she does. Brilliantly creative.
Want more & better speaking invitations?
I optimize in-house speaking businesses for those who attract attention. More info on that work is HERE.
- The ones who achieve jaw dropping results – millions in annual speaking income – share something essential: They clearly signal: “I’m an obsessed Category Of One in my niche – and I use that powerful position to help my audience achieve something vital.”
- The rest send mixed signals around their speaking. Mixed signals create friction. Friction stifles interest and introduces doubt – both kill well paid invitations.
Mixed signals often result from good intentions gone awry, but sometimes stem from arrogance or egotism. - No matter what: Mixed signals hurt your paid speaking.
To help others who want to achieve extraordinary results, I created my Category of One, 2-day immersion. It helps ambitious, smart people laser focus on their best lane for their paid speaking.
They become the stand out option in a sea of sameness.
Do you need this service? Try the “$25 and 15 minutes with a stranger” test at the bottom of this page.
If the answers are fuzzy, or don’t jive with what YOU thought was obvious: You are dulling your ability to woo your best buyers and the most lucrative speaking invitations.
The antidote is a laser focus on your Category of One. All of my private speaker’s agent work begins with this process – to form the deliverables we need to build a lucrative, rewarding paid speaking business together. We spend two insanely productive days together, with a day off in between. I mix the content I capture in those two days with intensive offline thinking, personalized research, and spidey-sense intuition built over the past three decades. The result is organic, powerful, productive, focused, & fun.
In a world of hurry and hype, we create magic by diving deep and getting gritty.
Give yourself the gift of two full days of undivided attention on your speaking business.
Only Five Done Annually
Click the "+" for Crucial Details
Outside of my private representation clients, I accept only 5 individuals per year for my Category of One Immersion process.
The resulting deliverables offer a tremendous advantage no matter how that person chooses to handle their speaking: self-representation, speaker management, or exclusive representation by a traditional speaker bureau or talent agency. The output offers incredible clarity, fuels momentum, and boosts visibility in a massively crowded marketplace.
Not everyone is fit for this journey. Only those committed to uncovering their highest / best contribution to the world and applying their energy to that niche should consider it.
It offers you a fully confidential space to shed the public persona, open up, and get gritty.
This immersion might suit you if you are absolutely serious about taking your speaking across the threshold of ordinary – into the land of extraordinary. This is not a process for dabblers.
You’ll need thishttps://www.newleafspeakers.com/2-day-immersion/ password to gain entry: Only5
Then click THIS BOLD TEXT for specifics on the Category of One, 2 Day Immersion
The Category of One process is for those who want to stand out in a sea of sameness —- regardless of how you manage your paid speaking.
I’m not here to break up the band or secure private representation clients. My capacity for that work is limited to an intentionally small roster of ten or fewer at any one time. I’m simply making this process available to additional, exceptional individuals to use as a tremendous amplifier of their speaking success. Period.
The process provides a deep dive into what makes you uniquely valuable to your core audience. What drives you. What creates energy for you. What you’ve earned the right to speak about through your hard work over the years. It combines self-awareness with a clear look at the competitive landscape you face in your niche. We excavate. We distill. We craft a position for you as a Category of One niche expert. The result? Your unbeatable lane. No one has the same combination of passionate interests, credible expertise, and uniquely valuable content that you do.
You directly benefit from:
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my decade of experience as a corporate keynote buyer,
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the lessons I learned over more than two decades as the builder of multi-million dollar speaking businesses for my private clients,
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my deep obsession for non-fiction business books over the past three decades (and counting), and
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a soft focus that allows golden threads of connection to form.
You emerge with your ‘Category of One.’
This positioning fuels your speaking, social media presence, your site, articles, the focus for any podcast guesting you do, and possibly inspire your next book. Applied consistently and well, it positions you to earn your best speaking fees and have the highest impact. The results form the crown jewel or seed of potential for your multi-million dollar speaking success story.
I am very selective. Time is precious and I want to ensure we align in values and expectations before jumping into this commitment.
The first step is always my signature, focused, 1-hour together. This is a paid session and provides standalone value – whether you and I proceed to the Category of One process or not.
I hold just a handful of 1:1 hour sessions each month, self-booked at the link below. You’ll gain immediate, practical insight in that session that you can apply immediately to your next best step in your paid speaking. If we ultimately decide to work together on your Category of One, I offset your initial investment in this 1:1 session by adding a second, one-hour ZOOM check-in to be held 3 months after our on-site work together – to follow up on your implementation efforts.
In-House Personal Speaker's Agent for these Category of One Clients
Blake Mycoskie
Kartik Hosanagar
Kevin Boehm
Category of one SELF-TEST:
You’ll need:
- $25
- a stranger
- The Ask: PART 1: Spend just 2 minutes browsing your home page on their phone. They should click on any other links – just visit the home page for this entire 2 minutes.
- The Ask: PART 2: Close their browser and have them answer, verbally, 7 very quick questions about what they saw (see below). Maximum of 10 minutes. RECORD THIS FEEDBACK.
Don’t offer additional information, don’t clarify for them, just ask and listen/record the answer. That’s it. An easy $25.
Who should you recruit?
Someone you think might be a perfect fit for your products and services OR it a member of the general public — either perspective will be valuable.
Why? The more compelling and understandable page is, the easier it will be for a visitor to understand exactly what you bring to the party. On the flip side, if your site copy and images convey over-used terms, platitudes, cliches, and copy that could apply to literally hundreds or thousands of others in your space: The visitor will be have a tough time with this task.
7 QUESTIONS:
- What’s the name of the organization featured at the link? (if a business)
- Who is the leading expert in this organization? (if the business is primarily centered on the work of a person)
- Specifically who needs what this organization offers?
- What is the highly PAINFUL PROBLEM this organization solves?
- What is their SOLUTION to this problem?
- Who has TRUSTED them to solve this specific problem?
- What makes them WHOLLY UNIQUE — offering a combination couldn’t find anywhere else?
That’s it! Stop recording, thank them, pay them, and upload the recording to make a transcript for AI processing.
See how their answers jive with what you thought – or hoped – they’d say.
You have just gained a TREASURE trove about what you are signalling with your landing page. SPEAKERS: This is one of three prime places an event host or agent from a bureau will look for information on you- from someone who doesn’t know you at all. The other two are LinkedIn and Instagram. This feedback is GOLD. Wherever the information is fuzzy – you can clarify and improve.
Once you’ve gathered 3 of these feedback sessions, consider them as a whole and look for trends. Tweak, and repeat with new participants. If you are stuck on what to do with their feedback, consider scheduling a 1:1 conversation to discuss. (Click that bold text to head to that page on this site)
DO THIS PROCESS AGAIN, WITH ANOTHER STRANGER — but this time have them spend 2 min on:
– Your site — from their laptop or desktop, not their phone. Phone is the primary way MOST people scan content now, so only do this AFTER you’ve done the phone scan version of this test.
– Your LinkedIn profile on their computer.
– Your LinkedIn profile on their phone.
– Your Instagram profile on their phone.
– Your Instagram profile on their computer.