“I respect and thank New Leaf for launching and managing my speaking career for more than thirteen years – from 2006 until early 2020.  Amy is excellent in this field and has my wholehearted support.”

- Steve Wozniak, Co-Founder, Apple

Combining grit, start-up energy, kindness & obsessive focus on results since 2001.

Amy Gray, Founder, NEW LEAF

Amy Gray, Founder, NEW LEAF

meet amy gray, founder, New Leaf

Create your most enjoyable, impactful, and profitable niche for your speaking — no matter what model of representation you use.  My work complements your chosen model – it doesn’t replace it.
I work privately with superstars from every camp:  Self-represented, represented via in-house staff, professionally managed, and exclusively represented by a speaker bureau or talent agency.

My unique ‘triple-threat’ of expertise fuels your personalized success:

  1. KEYNOTE BUYER:  I understand high-ticket keynote buyers because I spent nearly a decade in that role and annually sourced hundreds of speakers.
  2. PERSONAL SPEAKER’S AGENT:  I create highly profitable, multi-million dollar speaking businesses from $0 in income, and deliver white-glove service because I spent more than two decades as the personal speaker’s agent to extraordinary folks like Steve Wozniak, Co-Founder of Apple, Blake Mycoskie, Founder of TOMS, and the late Kevin Mitnick, The World’s Most Famous Hacker.
  3. BUREAU and AGENCY INSIGHT:  I ​excel at productive speaker bureau​ relations because I’ve handled thousands of inquiries and negotiated hundreds of lucrative bookings through my network of 530+ speaker agents, plus my continued membership in the International Association of Speakers Bureaus.


Let's work together

  1. 1:1 ZOOM Strategy Sessions – Self-booked, 1-hour, $595 to $1190, focused assistance with your biggest challenge or opportunity in your speaking. No strings attached, no sales pitch. Tap my 32+ years of experience working with those earning $25k – $230k per appearance.
  2. “Category of One” Consulting – Claim your unbeatable lane for paid speaking that provides the best combination of income and impact.  I spent two decades launching and running multi-million dollar speaking businesses for my private clients.  I dissected what worked and what flopped to create this process, so you can jump the learning curve and achieve your definition of success faster and stay there longer.  No more ‘beige cardigan’ positioning, buzzword salad, and rearranging deck chairs on the Titanic of your speaking career:  It’s time to prioritize your energy around what only you can provide. This process is for serious speakers only. Ready to roll up your sleeves and do The Work? I’ll be your biggest ally, constructive coach, thought partner, ‘golden-thread’ connector of ideas, and soft-focus alchemist.  Your people are waiting. Let’s go!
  3. Private Label Services – If you earn $50,000+ per speech, or are poised to vault across that threshold in the next 12 months due to your widely anticipated, US book launch in the business or personal development sector via a major US publisher:  My private label services were built just for you.  These options multiply your success, strengthen your legacy, increase profitability, and build influence.  I’ve seen what destroys success for those in this rarified category, and I want to protect you from those stumbles and preserve your influence as long as possible.  Access to my confidential menu of bespoke services is password-protected and may also require a blood oath and/or secret handshake.  Click here for details and to request viewing access.

Aimée Mullins, TED All-Star, Actor, Producer, Paralympian, Model & Inductee in the National Women’s Hall of Fame

“Amy is attentive, does exquisite work, and is an excellent negotiator.  I adore the personalized, boutique feel of the roster and the incredible service, especially the transparency of how they structure deals and contracts.  My interests are served while ensuring the client’s needs are met.  Amenable, responsive, world-class, and effective.”

- Aimée Mullins

Blake Mycoskie, Founder of TOMS & Co-Founder of Madefor, Britney Garcia, Blake Mycoskie’s Chief of Staff

“New Leaf offers transparency, kindness, openness, and honesty in every interaction – and the way you say ‘No’ is an art form. Personal, graceful, respectful.  You protect my time and make everyone feel GREAT.  Highly recommend New Leaf.”

Why should you trust me?

I am not selling a specific approach, style of representation, or any ‘magic bullet,’ one-size-fits-all solution.  There are many tools, services, and paths to success in paid speaking.  My goal is to empower you to create your own best path to success in paid speaking.  I confidently brief you on the options, pros and cons, make an informed recommendation for you to consider, and then step back.  YOU make your best decisions, informed and confident, and move forward.

I’d be honored to advise you at every crucial juncture in your paid speaking success story, informed by my 32+ years of experience.  Since my perspective is balanced, it is an excellent adjunct to any speaker’s chosen representation style:

  • self-represented,
  • via management company,
  • via an exclusive arrangement with a speakers bureau or global talent agency, or
  • via a personal speaker’s agent.

Dr. Tererai Trent, Oprah’s Favorite Guest of All Time, author, speaker, humanitarian & entrepreneur

“I am so grateful to Amy for her on-going wisdom and generous advice on how the speaking industry really works.  She is a friend and New Leaf is a tremendous resource.”