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**Potential title for my book** I spent a lot of time thinking about exactly who could benefit most from learning what I've learned over 25 years in this business. The answer? The same kind of people I am delighted to advise and represent. "Category of one" individuals. Those who do not fit the mold of "professional speaker." AT ALL. What I mean is that they do not define themselves as a "speaker." Speaking is something they DO. Not WHO they are. Instead, they would likely to describe themselves as an entrepreneur, philanthropist, musician, author, inventor, actor, athlete, disruptor, advisor, mentor, professor... Speaking is an intentional extension of their brand. Whether they speak just a handful of times each year, or accept 50-80 invitations annually. The number is not the primary focus: It is that they can touch individuals and have meaningful impact in a way that is not possible through any other medium. So, they strategically and intentionally choose to accept speaking invitations. Sometimes they are on the early end of things- their career and reputation have yet to be solidified, but they are on to something. Something very big. Most likely they have written a book that encapsulates something vital. Something the world needs. Something they are deeply excited to share. On the other end of the trajectory, are people who have already made it. They do not need speaking to support themselves, although it may be a substantial revenue stream for them. They do it because they feel it is an important way to drive millions to causes they cherish, a megaphone to speak to the world. Both ends of the spectrum need to know what I have learned via the school of hard knocks, triumphs and pure serendipity. I'm going to tell them. Let me know if you would like to receive further information about this book as it becomes available. Please send an email to Amy at New Leaf speakers.com and put "Reinvent" in the subject line. @the100mileman @sarablakely @michelleobama @barackobama @malalafund @johnnycupcakes @simonsinek @khinspires @amycuddy @paulcoster @hamdi.ulukaya #adamgrant @blakemycoskie @heathermycoskie @libbymooregypsytour

Day 4... Has presented the greatest challenge yet in terms of making the priority about ensuring these last few glorious days of summer don't slip by unnoticed. But I've got to be honest: Work is incredibly busy right now. If I sat down and listed all the things that must get done, it would be, frankly, a bit overwhelming. But I know I cannot do my best work if I am frantic, stressed or disorganized. So I'm taking a pause in the middle of the day to enjoy some of the little things. And later, when I come back to the work that must be done, I will face it with a more focused approach. Hope you all have a fabulous Friday and weekend! . . . . #10summerafternoons

Day 4... Has presented the greatest challenge yet in terms of making the priority about ensuring these last few glorious days of summer don't slip by unnoticed. But I've got to be honest: Work is incredibly busy right now. If I sat down and listed all the things that must get done, it would be, frankly, a bit overwhelming. But I know I cannot do my best work if I am frantic, stressed or disorganized. So I'm taking a pause in the middle of the day to enjoy some of the little things. And later, when I come back to the work that must be done, I will face it with a more focused approach. Hope you all have a fabulous Friday and weekend! . . . . #10summerafternoons

Day 3... Had to stay late. Part of the work we do cannot be put off for anything. But I did not mind, it's kind of fun to really work your mind around a negotiation challenge and try to find a solution that works for everyone. With the remaining hour-and-a-half I had left, I used it for things I don't often do on a weekday afternoon. . . #10summerafternoons

This is today's plan. Step 1 was delicious. Onward! . . . #10summerafternoons

Afternoons off until Labor Day weekend One of the things I can do as a small business owner, is implement changes that have a positive impact on my employees. I was just realizing that the summer is speeding by, and August is upon us. Here in New England, it is a glorious season. I just spent a week off, writing, and was reminded again of what is really important to me. Savoring experiences, spending time alone writing, being present with my employees, my family, and my friends. I definitely love to work hard, but I am aware of the passing of time. Days are valuable. So I came back from vacation and promptly told my staff that the office hours would be shifting from 8 a.m. to 2 p.m. from now until Labor Day weekend. That means we will all have afternoons off, to do the things that summer is all about. The "loss" to the business is one hour of work out of each person's normal 7 hours of work each business day. The "gain"? Stay tuned. Here's what I did with the afternoon time today. Can't wait to see what the next afternoon brings.

My WHY.... What is yours? . . . . @khinspires @simonsinek @amyallisongray

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