BIOGRAPHY: (back)

Andrew is the author of Green Recovery: Get Lean, Get Smart, and Emerge from the Downturn on Top (Harvard Business School Publishing, August 2009). Winston makes the case that sidelining green initiatives because of the recession is a big strategic mistake. During hard economic times, it’s actually critical that companies accelerate their green strategies to save money quickly and position themselves for faster growth when the downturn ends.

He is also the co-author of Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage, the best-selling guide to what works – and what doesn’t – when companies go green. He is a globally recognized expert on green business, and has appeared in The Wall Street Journal, Time, BusinessWeek, Forbes, The New York Times, and CNBC. Andrew is dedicated to helping companies both large and small use environmental strategy to grow, create enduring value, and build stronger relationships with employees, customers, and other stakeholders. His clients have included Bank of America, HP, and IKEA.

Andrew bases his work on significant in-company business experience. His earlier career included advising companies on corporate strategy while at Boston Consulting Group and management positions in strategy and marketing at Time Warner and MTV. After these more traditional roles, Andrew pursued his passion to explore the overlap between business and environment. He served as the Director of the Corporate Environmental Strategy Project at Yale’s renowned School of Forestry and Environmental Studies.

Today, Andrew is a practical evangelist for the benefits of going green, and for his efforts, he was recently named a “Planet Defender” by Rock the Earth.

Andrew received his BA in Economics from Princeton, an MBA from Columbia, and a Masters of Environmental Management from Yale. He lives in Connecticut with his wife Christine and two young sons.

SPEAKING TOPICS: (back)

Andrew relies on his real-world business experience and comfort on stage to bring a relaxed (and often humorous) style to his presentations on the overlap of business and environment. He doesn’t use boring 5-bullet-point slides and, instead, creates visual images that grab the audience’s interest. Andrew tailors his examples and ideas to match the audience, but he has two signature presentations, as outlined below. Andrew is open to other ideas, so please feel free to suggest the topic that works best for you.

Green Recovery: Get Lean, Get Smart and Emerge from the Downturn on Top
Your Company’s Green Guide to Surviving the Recession–and Thriving in the Upturn

This presentation is based on Andrew’s book of the same name. When the economy turns rough, many companies sideline their green business initiatives. That’s a big mistake. In Green Recovery, Andrew Winston shows that no company can afford to wait for the downturn to ease before going green.

Green initiatives ratchet up your company’s resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital-and give precise focus to your innovation efforts and strategic priorities. This presentation provides a road map for using green initiatives to deliver short-term gains and position your company for long-term strategic growth.

You’ll discover how to:

• Get lean: Amp up your energy and resource efficiency to survive tough times
• Get smart: Use environmental data about products and supply chains for competitive advantage
• Get creative: Rejuvenate your innovation efforts by asking heretical questions such as “How might we operate with no fossil fuels?”
• Get going: Engage and excite employees to solve the company’s, the customer’s, and the world’s environmental challenges

Attendees will learn how to establish their competitive positioning in difficult times and emerge even stronger into a vastly changed economy.

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

This presentation is based on his co-authored, best-selling book of the same name. Through his presentation, Andrew will:

• Explore how environmental pressures such as climate change, as well as powerful stakeholders, are all driving companies to go green
• Describe the strategies and tools the world’s best companies use to innovate and profit in this new, environmentally-sensitive world
• Illuminate the hurdles companies face when trying to go green
• Share stories of how leading companies make environmental stewardship a strategic competitive advantage

TRAVEL ARRANGEMENTS: (back)

Mr. Winston travels, first-class, from Connecticut, USA. A travel stipend is calculated, based upon the location and date(s) of the appearance. Please inquire for further details on his speaking fees and travel arrangements. We’d be delighted to hear from you.